Flip Report #4

it’s finally here! The fourth entry in the flip report series. Since the last report, I’m excited to announce that…

I know, I know.

It’s been almost 5-months since the last flip report, but I have good news about the flip reports that should make them much more consistent than they were in 2019.

I haven’t been happy with myself for how seldom these reports have come out. As mentioned before, it’s mostly because my main priority is my agency and affiliate has been more of a weekend/side project for me.

As much as I enjoy that the sites can still make money without me having to constantly work on them, it does mean that they’re a lot less likely to grow, and makes these reports pretty boring.

So, to help cull this, I’ve baked each of my affiliate sites into my project management system.

Instead of being a project that gets worked on when everything else I need to do is done, each site is now treated like any client websites with tasks and due dates alike.

Don’t get too excited now, though.

I still don’t have a ton of time to dedicate to each site, but this will ensure that at least something is being done with the site’s every month.

Mostly in the form of generating new content on (almost) every site every month. That’s going to involve content strategy, keyword research, planning the content, having it written, and then getting it up on the website and optimizing it.

Since all of my sites have decent link profiles, the content should make good progress on its own without having to consistently get new links.

While links are important, considering the existing link profile and the earnings of the sites in comparison to how expensive links / link campaigns can be, my focus is on content.

All in all, this means that the sites can keep growing, isn’t going to require loads of my time, and I’m able to do that during normal operations rather than trying to fit in the time to work on it.

I’m hoping that this gives me the chance to have these reports come out every 2-3 months.

Look at me ma, adulting!

Look at me adulting

With that out of the way, let’s get down into the details of what’s been going on over the past ~5 months.

The last flip report was published in mid-August and the project management change didn’t happen until sometime in November. So, from August - November, not much happened.

I’ll, of course, update the P&L’s from August - December for each site.

The big theme for this report is content. 

I ordered a decent amount of content for each site and in doing so, I studied dozens of affiliate sites, and I got to say, there’s a lot of opportunities for websites that simply aren’t lazy with their content.

It seems like all everyone does when choosing products to review is to look at what products the top ranking sites are using and then write about the same products. 

This can be a solid strategy (certainly faster than doing your own product research), but the issue is that it assumes that the original person to choose these products did research and if they did, that the market still values these products in the same way.

You may be wondering, “what the fuck are you on about?”

I was getting to that, don’t be impatient. 

It’s not just a matter of getting someone to click on your affiliate link, you, of course, need that person to also make a purchase and you want to give them the path-of-least-resistance which makes it much more likely for them to actually buy something after clicking your link.

That means the product they click on needs to be something someone wants to buy. 

Don’t choose products just because every other affiliate promotes it or because it has a nice price point and a high star rating. Choose products based on whether or not someone is going to convert.

When I was looking at competing sites and the products that they were recommended, about 25-50% of the products that they were recommending weren't as good as other options and sometimes just not good products for conversions.

Which means, about 25-50% of the products being recommended in the SERPs are shit choices.

Not only do we want people to buy things, but we want them to remember that it was our website that helped them choose the right product for them.

Since my sites use Amazon, let's use Amazon as an example.

For exhibit A I highlighted a couple of important areas, but depending on the product there are more things you can look for:
affiliate product example good
  • 4 out of 5 stars
  • A ton of reviews
  • Being mentioned as “#1 best seller”
  • 6 different color choices
  • Helpful images and even a video
  • Choice to have it assembled for you
  • No Amazon prime option

This looks like a pretty good option.

Let’s look at exhibit B.

Amazon example bad product

Another solid choice, right? 

It has the same pros as the other product, but when you go to buy a product, what’s one of the first things you look at besides price and star rating? The reviews.

Not looking at the actual reviews for the product seems to be the #1 thing affiliate miss.

Let’s take a look at the first reviews a user will see when they scroll down.

Amazon example bad prodcut

2 of the first 3 reviews they’ll see are 1-star reviews. This doesn’t give a very good impression.

This wasn’t an all-inclusive “how to choose affiliate products that will convert”, but this was the type of stuff I was looking at when choosing products for my new articles.

It doesn’t have to take very long either.

Let’s talk about the sites.

Sports Site

This site, like before, has mostly just been sitting around due to how much was put into the site compared to what’s been gotten out of it so far.

But, I have good news.

good news everyone gif

Both September and November were the highest earning months yet, with both months earning over $150. Not a ton of money, but enough that it gave me hope for this site and reinvigorated me to take this site seriously.

October and December didn’t do too hot for sales. The clicks in October were slightly down but not by a lot. I assume this was people window shopping for their holiday purchases.

Since the niche its out of season, there was no rush to buy.

I’m hoping to see consistent $100+ months starting spring 2020.

In November, I sat down to work on the site and create a plan for it, but it had been so long since I worked on the site I couldn’t remember shit about it.

I had to read my flip reports, and the more detailed notes document I keep on the site to figure out what was going on.

This was also my first ever affiliate site, so there were plenty of things that were done poorly because I didn’t have the experience in the affiliate world.

I still don’t have a ton, but this ended with me completely scraping the content strategy for this site and coming up with a new one.

One of my big mistakes for this site was creating too much informational content early on, rather than focusing 80-90% of the content on money pages.

I focused the content strategy on a single product type and came up with (through research) 54 different content ideas for that product and will likely stumble across more.

For example, if the website was about gaming then the product topic could be “gaming chairs”. Those 54 content ideas are all around gaming chairs such as:

  • Best gaming chair
  • Best gaming chair for X
  • Best gaming chair under $x
  • S racer gaming chair review
  • Etc.

Other topics like gaming laptops, keyboard, etc. Would come later, once the first topic has been thoroughly gone through.

I’m also going to want to completely redo the keyword research (for existing pages) and onsite for this site.

My processes for keyword research have changed for affiliate and I do onsite quite differently now compared to when I got the site.

Ideally, I want everything to be consistent, clean, and up to date.

In December, I had writers start working on 3 new money pages that won’t be done until January.

P&L (Aug - Dec 2019)


Content ($496.00)


Amazon earnings (Aug) $119.48

Amazon earnings (Sep) $150.69

Amazon earnings (Oct) $11.22

Amazon earnings (Nov) $166.29

Amazon earnings (Dec) $39.76

This puts the site at a $8,788.69 loss so far.

Tech Site

Overall, this site is starting to lose a little bit of steam.

The tech space is always changing and I haven’t really done anything with this site since I got it, so there are various out-of-date products hurting conversions and some lost featured snippets hurting traffic.

The earnings are fine, but lower than I’d like them to be. Hopefully that’ll change soon 😄

In the last report, I mentioned that I had set up Amazon UK & CA via AMZImage, but It wasn’t working.

Well, at some point in August it started to work and both UK and CA made a sale. Then I was promptly kicked off both almost immediately.

Amazon claims this was because they couldn’t see where the tracking codes were. 

I have to assume they did a check from the US or another country where the tracking codes would, by default, show the US version of the tracking code.

Right now, I’m not going to bother to fight it, since I don’t get a lot of traffic from those countries, but I’ll get back on those networks later on and use a different method of switching the tracking codes.

I also redid the content strategy for this site, it was already in a pretty good state, but It didn’t go as deep on the topic that I wanted to focus on, which now has 47 initial content ideas.

Choosing this topic was easy since 5 of the top 10 pages (by traffic) were on this topic.

New pages are going to focus on this topic and for the existing pages on this topic, going to be updating the products and improving the content quality.

Similar to pretty much every other site, I want to redo the keyword research and redesign it.

The redesign is a low priority right now, though.

After the keyword research is done, I’ll work on the onsite since I haven’t touched it since I got the site.

For content, writers are currently working on 3 new pages that will be done in January.

P&L (Aug - Dec 2019)


Content ($920.00)


Amazon earnings (Aug) $187.90

Amazon earnings (Sep) $170.05

Amazon earnings (Oct) $164.56

Amazon earnings (Nov) $130.86

Amazon earnings (Dec) $160.12

This puts the site at a $2,763.21 loss so far.

Pet Site

Pet site? What pet site?

Jarod… did you?

Yeah, I bought another site. #SorryNotSorry

I bought this site in August for cheap. The site is… rough.

Basic design, horrible content, terribly built, but I wanted to see how I liked buying a “starter” site that was already showing some progress (was making $3/m when I bought it), fixing it up and flipping it for a more short-term thing.

The earnings have 10x’d since I bought it (not a lot of money by any means), but I’ve mostly sat on it - just making some small changes.

I knew when I bought the site that it was in really bad shape, but If I had known just how bad the site was, I probably wouldn’t have bought. 

Oh well.

Right after buying the site, I did a couple small things:

  • Added an SSL
  • Set up analytics
  • Set up search console
  • Cleaned up some template items, drafts, and blank pages from WordPress
  • Changed affiliate links

Changing the affiliate links on this 25-page site took almost two months.

The site is using a version of Thrive that was discontinued years ago. 99% of the time Thrive doesn’t allow for the changes you made to be saved.

Meaning, while I got the affiliate links changed eventually, I’m going to need to rebuild the site from the ground up if I want to sell it to someone who doesn’t end up teaching themselves witchcraft just to curse me.

Because I can’t really make any changes to the website until I rebuild it, I’ve just been sitting on it until I have the time to plan out a new site.

Once that’s done I’m going to:

  • Get all of the content rewritten. It’s some text-broker level content right now
  • Technical audit & fix any issues discovered
  • Fix the onsite

Depending on how I’m feeling when that’s done, I might create a content strategy and look to grow it some more or just try to get rid of it ASAP.

In its current state, the site should be taken behind the shed...

I pre-purchased some content for this site that won’t be used until the site is rebuilt. 

I’ll also continue to pre-purchase content every month until the site is rebuilt - which I’m hoping to get done by the end of Feb?

Pre-purchasing the content forces me to use that money for the content and makes me want to not sit on the site as much as I have spent money for nothing until I order the content.

P&L (Aug - Dec 2019)


Site Acquisition ($300.00)

SSL (39.95)

Content ($100.00)


Amazon earnings (Aug) $5.56

Amazon earnings (Sep) $15.92

Amazon earnings (Oct) $16.20

Amazon earnings (Nov) $18.54

Amazon earnings (Dec) $35.84

This puts the site at a $347.89 loss so far.

Outdoors Site

I’m still not happy with where this site’s earnings are at, but they’re fairly consistent - which is good.

At some point, I realized that I had AMZImage set up on every site except this one for some reason. So, I went ahead and got that set up.

While doing that, I also made sure every affiliate link was nofollow’d. 

90% of them already were, I don’t expect it to make much of any difference since the site is small but it’s best practice so, dotting my i’s and crossing my t’s.

While setting up AMZImage I had a thought that I didn’t have before but really should have.

The content on this site doesn’t have the intent of what you’d expect and want it to. The review articles are much more buying guides than they are product reviews for the most part.

For example, if the product was “best gaming chairs” there is a table of contents recommending products but the content talks about “how to find the best gaming chair”, “what types of gaming chairs are there?”, etc.

While inside of the content, it would feature a couple different products with an Amazon link, but not reviewing them at all.

I took another look at competitors to see if this was just the type of content that ranks in this niche, but everyone else had “traditional” looking affiliate review pages.

This made my focus for this site on improving the existing content on the website before creating more content.

There’s currently two article rewrites in progress that will be live in January.

P&L (Aug - Dec 2019)


Content ($416.00)


Amazon earnings (Aug) $75.07

Amazon earnings (Sep) $106.58

Amazon earnings (Oct) $117.26

Amazon earnings (Nov) $18.54

Amazon earnings (Dec) $119.06

This puts the site at a $4,386.60 loss so far.

Automotive Site

Hello my baby, hello my honey…

This site is still my superstar, hitting a new earnings milestone in December. 

Will probably see a decrease after the holidays, but that’s to be expected.

Since this site is doing, by far, the best out of all my other sites, this is the one that I’m going to spend most of my time on, personally, when it comes to my affiliate sites.

The plan I have for this site looks similar to the rest, except that this is more of a priority.

  • Keyword research for existing pages
  • Improve existing page content (one reason being the quality and the other reasons mentioned below)
  • Page speed optimization
  • Onsite
  • Redesign the money pages
  • Eventually redesign the entire site. Not a big priority, most sites in this niche are fairly basic looking.

In December, I created a content strategy focusing on one topic and going deeper. 

It’s a fairly small topic, only a dozen or so initial content ideas so we’ll manage to make it through that topic fairly quickly.

Writers are currently working on 6 new money pages that will be done in January.

While doing research for these pages, I got even more excited for this site.

I noticed a massive flaw in every single other affiliate site which makes their content fairly unhelpful.

I have to imagine that 1-2 sites originally did this and everyone else just copied the structure of the pages that were ranking.

After noticing this, I reviewed the other pages on my site and noticed I was also a victim of this unhelpful content, meaning - I’ll be improving that soon as well.

With the change in structure, my pages will stand out and 100% be the best page for user experience, which I’m hoping leads to an increased conversion rate. 

P&L (Aug - Dec 2019)


Content ($1,400.00)


Amazon earnings (Aug) $380.97

Amazon earnings (Sep) $549.16

Amazon earnings (Oct) $495.13

Amazon earnings (Nov) $250.47

Amazon earnings (Dec) $670.99

This puts the site at a $1,021.84 loss so far.

2020 Here I come

I’m looking forward to seeing what’s in store for me this year.

I feel like I learned a lot of valuable lessons in 2019 both in business and marketing. 

Now that I’ve adjusted how I work on my affiliate sites, I’m looking forward to seeing what kind of progress they make and may have my first site sale sometime this year as well.

I’m expecting the tech, pet, and automotive sites to be profitable this year, the sports and outdoors sites are up in the air as of now. 

Looking forward to affiliate marketing this year 🙂

That's it for this report! Have a question? Post it below 👇

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Become My Stalker

Flip Report #3

The third issue of the flip report is finally here! There were some highs and some lows since the last one…

Hello, and welcome to the third flip report! 

You may be curious to know…

What exactly have I managed to accomplish over the past 3-months since I’ve done a flip report?

Well, I’m happy to report…

Just about nothing.

I simply didn’t have as much time as I thought I did, to be able to make any meaningful updates monthly.

In May and June I did nothing on any of my sites besides sit back and earn those dolla dolla bill$ y’all.

I did manage to get some things done in July.

Instead of monthly, the flip reports are going to be “when i have something to share”.

Whether that's the stuff I did, earning updates if nothing was done for a couple months, new site purchases, site selling, etc.

At a minimum once a quarter a new report should come out, but I’m going to try to do one at least once every other month.

Without further ado...

May and June was fairly busy for me and I didn’t have a chance to do much aside from setting up the two new sites that I bought in the last report.

Tech Site

This is one of the sites I purchased in March. It was averaging $175/m and is fairly small (40 pages total). 

After the site was moved over to me, I had a mini heart attack.

I’ve been fairly quick to buy the sites that I’ve bought. Mostly because I haven’t been doing affiliate for a long time and I’m buying sites that don’t cost all that much. 

But, I’m also not always going as deep as I should in my due diligence. 

May was a SUPER high-stress month on the agency side of things, probably the worst “mental” month I’ve ever had.

Emotions were high and temper was short.

As soon as I paid for the site - it tanks. I had been scammed out of $3,200.

I was pissed

Or, in reality. I was just an idiot. 

Turns out, the SSL the site had wasn’t compatible with my hosting company so the site got this warning when you tried to access it.

As soon as the SSL was set up, traffic went back to normal. 


Once that was all sorted, I started to change over the affiliate links.

The site was originally using EasyAzon but I couldn’t get it to accept my API credentials (ran into the same problem with the Automotive site) so I scrapped EasyAzon and purchased AMZImage.

(not an affiliate link) https://www.amzimage.com/ 

Really like this plugin, quick and easy to set up and use and haven’t run into any issues with it thus far. 

I changed over all of the affiliate links and added affiliate links on a couple of money pages where there weren't any added before.

I also ended up having to remove ~10% of the products recommended on the site because they were no longer being sold.

In some cases, I was able to just swap the image and links to the updated version. 

When I swapped images, the content remained unchanged, so it references the wrong product, but that will be something I clean up when I have the time to.

Despite the links not getting changed until 6 days into the month, it still performed above the average monthly earnings.

I’m super happy about this, as one should be.

In July, I managed to find some time to get some actual work done on the site.

When moving the site over to my server, I noticed the size of the site was over 2gb, for only 40 pages!

There were a couple of backups saved in the file manager and several inactive plugins. 

Deleting all of that brought the size down to under 500mb.

I also cleaned up Analytics, Search Console, and Tag Manager. 

Mostly just changing account nomenclature, changing settings and filters in analytics, adding all sitemaps to search console, and changing tag names in GTM.

Some smaller site changes:

  • Added custom favicon
  • Added HTML sitemap
  • Removed sidebar from posts (which included a site search box and recent posts)
  • Set up breadcrumbs on posts
  • Deleted 2 non-tech pages that were not generating traffic
  • Deleted all tag pages
  • Set up click tracking via GTM

Keyword research for this site was pretty enjoyable,

For each affiliate site, I’ve done keyword research a little differently. What I’ve settled on is topic research rather than keyword research.

I talked about this a little before but, with my first site (sports site mentioned below) I spent two weeks researching tens of thousands of keywords.

This took forever, and I have keywords researched for content that wouldn’t be created for months later (if at all considering how bad this site has done).

So, I decided to take a faster approach to keyword research. 

For this site, I looked at every money page and broke them out by topics and when appropriate, sub-topics.

If this site was about office supplies then it would look something like

  • Desks
    • Links to every post about desks
    • Standing desks
      • Links to every post about standing desks
  • Chairs
    • Links to every post about chairs


I found about a dozen topics currently being talked about on the site, not counting sub-topics.

The focus of the site is tech, yet some of the articles have nothing to do with tech, so I removed those topics since I don’t want to expand on them.

For the remaining 10 or so topics, I decided to do topic research.

Basically, just finding head terms that would be the focus of a post but not finding any other keywords on that topic, not looking at search volume, not looking at competition.

For example, this may look like

  • Best office desks
  • Best sit stand desks
  • Best desks for working at home
  • Best desks under $500
  • Best desks with filing cabinet
  • Etc.

To find these topics, I used a combination of Ahrefs, knowledge in the niche, and browsing competitors sites. 

I then organized these by the parent topic.

Now, I have 100+ topic ideas that only took a couple hours, rather than researching tens of thousands of keywords over the course of 2 weeks. 

Once I had all my topics, I used Ahrefs keyword explorer to parse the list and order posts by priority (low, medium, and high) based on monthly search volume, competition (using KD and a quick SERP check), and whether or not the topic was dependent on another post. 

For the existing posts on the site, I did research all the keywords I could, using Ahrefs and GSC.

I’m sure plenty of people do this and it just took me a hot minute to figure it out. I’m not claiming to have revolutionized keyword research ?

But, this saved me a massive amount of time, and going forward when creating new content, that’s when the keyword research for that topic will be done.

Using estimates of CTR from Google, CTR to Amazon, and conversion on Amazon, the current posts could gross $2,600/m in earnings.

While doing keyword research as well as some other strategy related tasks, I noticed that the site has done an excellent job at nabbing featured snippets. Even for posts with very little topical authority to the site.

Organic rankings for some fairly competitive terms are also looking good with a lot of 1st or high 2nd page results considering the OK content quality but dated reviews as well as the lack of links to the site.

There could be some hidden links in use, but I want to give the original owner the benefit of the doubt as they said they didn’t use any hidden links on this site, and there’s no use in projecting on these things unless I find solid evidence.

What’s Planned Moving Forward

The next big project for this site is going to be cleaning up what’s already there. 

Onsite is going to be a little more involved than usual since a lot of the content recommends older product versions, so I’m going to have to get new content created and then optimize it.

I recently did an overhaul of how my agency does onsite SEO, so I’m looking forward to seeing how well the new processes translate to affiliate and what kind of gains I’ll end up seeing.

The site gets some international traffic, but changing the links through plugins hasn’t worked since I don’t have API access until I meet the 3 sale minimum from these countries.

I have some ideas about using Tag Manager to dynamically add affiliate links and change links automatically, just need to play around with it.

May - July P&L


AMZ Image ($33.15)

SSL ($39.95)


Amazon earnings (May) $193.46

Amazon earnings (June) $275.52

Amazon earnings (July) $225.22

This puts the site at a $2,656.70 loss so far. Which is better that I was expecting at this point.

I’ve really grown attached to this site and its potential from a branding perspective. If I’m able to bring those ideas to fruition, I think it would be difficult to bring myself to ever sell the site.  

Automotive Site

When I was looking at buying the site, honestly I wasn’t impressed. 

The design was basic and a bit of a mess, the content was bad (I’ve literally had someone email me saying how bad the content was), had some exact match blog comments pointing to it, and was using PBNs as tier 1’s from a network I would only ever use for tier 2’s.

This was really a “fuck it” purchase. 

I don’t know anything about automotive. I’ve leased my car for almost 2 years, and have less than 1,500 miles on it.

So, I had no interest in the niche. 

But, I am competitive and a bit vindictive. 

Years ago I worked on an automotive affiliate site earning close to 5-figures a month from organic traffic and was owned by someone that never did anything to optimize the site beyond keyword research and basic onsite.

Long story short, the relationship with the client didn’t pan out. Their site still exists so now I want to beat it.


I also had a cool idea for a front-end offer that could generate some real press and exposure but I have no idea how to create that and would probably need to invest $xx,xxx to get it running. 

Looking at the site, I figured I’d sit on it for a couple of months and hope that it doesn’t tank while I plan out some bigger moves for it.

As soon as the site moved over to me, I started to think that purchasing it was a bad idea.

I ran into nothing but problems.

In fact, I also thought I was being scammed on this one at first.

  • Affiliate links weren't being switched (page builder would add the old links back after saving)
  • Editing some pages wouldn’t work
  • Suddenly all pages were 404ing
  • Wasn’t made the owner of GSC and the disavow file was removed after I purchased the site
  • The GA account was set up under 1 account with properties for each site so I couldn’t become the sole owner

Again, May ended up being a super high-stress month.

A lot of the issues were due to how poorly built and maintained the site was. 

For GA, I had to create a new account and switch the UA code over and just retain access on the original owners account so I had the historical data.

I had to spend 2-3 full days to get everything sorted. Lots of unneeded plugins and Thrive wasn’t playing ball so I had to rebuild some pages.

Originally, the site was using AAWP & EasyAzon. Neither of which wanted to accept my API credentials. 

So, I set up AMZimage on this site as well, eventually, I’ll add AMZimage on all my sites.

All in all, the site didn’t start getting clicks until end-of-day May 10th.

The site was averaging $200/m before purchase and almost half of May went without clicks. I was feeling pretty defeated, to be honest.

Not to mention that Thrive wasn’t letting me edit 3-4 of the money pages for about another week.

But, wait… 

It actually gets better.

This site went from being my bastard child to my rising star.

Earning $261 from a half month of earnings.

Of all my sites, this is the one with the worst design, worst content quality, worst link profile, and worst maintenance.

Yet, it’s the highest earner.


I’m going to have to dig deeper into the site (and the niche) but I’m super happy as at this rate this will be the site that makes a positive ROI first.

Instead of leaving it on the back burner, it may become my frontrunner.

The only other thing I’ve done so far is topic & keyword research, using the methods mentioned above.

What’s Planned Moving Forward

Come up with a plan.

I want to look deeper to see what I missed/misjudged when evaluating the site originally.

May - July P&L


Site purchase (3,092.78) 

SSL (39.95)


Amazon Earnings (May) $261.00

Amazon Earnings (June) $433.97

Amazon Earnings (July) $469.20

This puts the site at a $1,968.56 loss so far. After just 2.5 months, it’s already generated 38% of what I paid for it.

Outdoor Site

Since buying this site in January of this year, I’ve been disappointed with the earnings, to say the least.

Upon purchase, the site was averaging ~$200/m (12-month average) and hadn’t been touched for months. 

My hopes, being as I knew my time was limited, I’d be able to do a little work here and there but even if I was busy for a couple months, it should be fine without me keeping too close of an eye on it.

Every month has earned under $200 and traffic hasn’t dropped at all. July had earnings of under $70, less than 50% of what it made the prior month.

it’s a seasonal niche and it’s earned more out-of-season than it has in season. Traffic and clicks are pretty steady.

My hope is that I somehow missed something, broke some links or maybe some products have been out of stock.

In May, I sent 22 links to the site across 5 pages, these were all free links. No link strategy for the site still so I’m not being aggressive with it.

What’s Planned Moving Forward

I want to clean up the onsite and double check links and products. 

A couple of months ago, I planned out a couple of hundred content ideas, so I also want to start getting ready to get those written, with some sort of plan.

Finally, I want to take a deeper look at the link profile for this site and its competitors to see how much work is going to need to be put into that.

May - July P&L




Amazon Earnings (May) $140.74

Amazon Earnings (June) $140.44

Amazon Earnings (July) $69.77

This puts the site at a $4,492.32 loss so far. 

Sports Site

Considering how much was invested into this site, it’s been disappointing, to say the least. Not really doing much in terms of revenue. 

I could get more content on the site, but I’m not sure it’s worth risking the additional capital.

Right now, I’m just sitting on the site while I figure out what I want to do with it. It’s only got a couple more months until it’s out-of-season again. 

I’d rather focus on my other three sites, get those profitable, and then worry about this one.

Didn’t do anything in May aside from renewing the domain which went down for 4-days before I noticed.

Didn’t get a notification or anything ?

At the end of June, I noticed that all of the images for the Amazon products were broken, So I set up AMZImage to fix that in early July, hoping that was what was causing poor sales.

But, even after going from all broken images to fixed images, earnings went down!

May - July P&L


Domain registration ($8.53)


Amazon Earnings (May) $83.39

Amazon Earnings (June) $101.47

Amazon Earnings (July) $94.04

This puts the site at a $8,780.13 loss so far.

Profit… eventually?

Overall, I’m in the red on all 4 sites that I own (3 purchased, 1 started), which is to be expected since two were purchased in April/May, another in January, and the other was started sometime in June/July of last year. For the tech and automotive site, I’m confident that even if I put in minimal work I can be profitable (without selling) within 8-12 months. 

If I put in a lot more time, then maybe 6-months. Again, I’m not super experienced on affiliate stuff so just about everything is up in the air.

The outdoors site has been super disappointing in revenue compared to when I bought it, and the sports site had a lot of mistakes and wasted money initially.

Coming from someone who’s always done client work, earning an extra ~$1,000/m or so on autopilot is pretty incredible. Obviously, if I ignore these sites forever, they’re not going to continue to earn. 

If everything goes according to plan, the next flip report should go live in early Sep or Oct.

That's it for this report! Have a question? Post it below ?

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